Revised Go-to-Market Strategy:
The global lock-down caused by the Coronavirus pandemic brought a screeching halt to our plans to launch the SportXchange™ in 2020. What some would see as misfortune, we saw as an opportunity.
The question that we had to answer was how to change our go-to-market strategy that would make our project stronger even amidst these unprecedented current world events. The solution proved to be simple. Focus on the global digital economy – applications that people would use in spite of current limitations, or even better, because of… The decision was quickly made to customize our technology for Esports, Celebrities, and Musicians. All three of these verticals transcend the limitation imposed by the global pandemic and are flourishing economies that lend themselves perfectly to our revised digital economy launch strategy.